Virpi Havila

Understanding Recurring in the Business Landscape

The project focuses on the phenomenon of recurring, that is, when a seemingly similar business activity or decision emanating from a company’s earlier period of activity occurs again after an interruption. We define recurring as a process that sometimes is on and sometimes off, with a period of hiatus between. Our special interest in the break, the hiatus, is our point of departure. We claim that recurring may seem like returning to what was before but this can never be the case because the business landscape is always under transformation. Both intended and unintended effects can occur, which may influence connected stakeholders in the business landscape, such as suppliers, customers, competitors, end-users and municipalities, both directly and indirectly. We aim to contribute to research on business dynamics, and especially on radical type of change processes caused by events or actions beyond the control of individual companies. In particular, the purpose is to develop an understanding of the phenomenon of recurring by conducting two real-time studies: one with focus on restarting of business after a closure, and one with focus on relocating of manufacturing. In both studies, not only temporal and spatial aspects are important, but also how resources, such as products and production facilities, are adapted and reoriented during the restarting and relocating.
Grant administrator
Uppsala University
Reference number
P20-0685
Amount
SEK 4,783,000.00
Funding
RJ Projects
Subject
Business Administration
Year
2020