The distribution of welfare services changed dramatically in Sweden in the 1990s. The quasi-market became a major tool used by the politicians to organise the distribution. A consequence was that education services were supposed to be distributed through consumer choice. However, the authorities became aware of that citizens needed support in order to be transformed into consumers. Some initiatives were taken at the beginning of the 1990s to add human and computer based counselling to support citizen choice in the market. The problem we want to deal with in this project is how the citizen is transformed to a consumer of education services. The theoretical basis is action network theory and translation is a major concept. We claim that quasi-markets function and legitimacy are dependent on a process of translation where an independent consumer agency is constructed. We are going to follow a group of counsellors that at the beginning of the 1990s took an initiative to start an independent centre of counselling in Göteborg in Sweden. The group of counsellors had international contacts and had found an interesting model in Germany. The core of the model was to create independent counselling centres where human and computer based counselling were combined. The group brought that model with them to Göteborg and tried to translate it to Swedish conditions at the beginning of the 1990s. We are going to follow the group of counsellors from the beginning of the 1990s and onwards.