The aim of this research project has been to study the moral dimensions of digital media use in media-saturated everyday life. Moral dimensions have here included values and norms as well as the social practices where these values and norms are put at stake.
1. The first research question has aimed at investigating dimensions of media morality, their internal interconnectedness and how they are structured in the population at large.
2. The second question has deepened the understanding of the norms that govern individual and socially organized negotiations in everyday life, as well as strategies to ethically and morally live with and in digital media.

Theoretically, the project has developed in two main directions. First, our understanding of ethical and morality has developed from a Kantian focus on principles and norms, to an Aristotelian focus on individual and social practices in their socio-cultural context. Not least contemporary media developments; algorithmic development and intervention in contemporary social and daily life, has called for this theoretical development.

The theoretical perspective of the project has also shifted from ethnomethodology and focus on norms and social interaction to a larger focus on practice theory, media phenomenology and a discussion of contemporary post-humanism. This shift has been called for by the change of 'digital everyday life' during the project period, and the (qualitative) empirical analysis, which clearly directed our work towards such theories.

Implementation
Both quantitative and qualitative methods have been used in the project. Firstly, we participated in the SOM Institute Survey 2014. This quantitative sub-study has given a broad picture of the different dimensions of the media moral and their structure in the population at large.

A qualitative sub-study has also been conducted where 35 individuals have been interviewed in groups as well as individually.
The three main achievements of the project
1) The quantitative study of the project has shown that dimensions of digital media morality and ethics are clearly structured according to age (likely also generation) which raises questions about the future moral order. It is likely that we are facing a significant change of standards linked to our use of digital media, which should be explored further on.

2) The quantitative analysis also shows a difference between older and younger media users in terms of the relation to 'the other', offline as well as online, where younger Swedes have a more liberal approach to the limits of the integrity of others than have older people. The qualitative interview study also shows how digital media use leads to a dissolving of the 'other', which points to the importance of more phenomenological perspectives on digital everyday life.

3) The qualitative sub-study also shows that contemporary transformations of the media such as algorithmic interference in everyday life, self-learning machines (AI), etc. not only changes the environment we live in and how we as human beings act in it, but also changes the conditions for what is to be a human and the role of ethics in it. The fusion of the human body and digital media technologies creates new ethical dilemmas and not least everyday practice aimed at ethically managing these dilemmas. It is urgent that we deepen our understanding of these changed conditions, approaches and practices.

New research questions
Our research shows that the norm gap between different age groups is huge when it comes to how we relate to each other in the digital media landscape. Such differences are statistically significant in relation to the new media technologies we grow up with during our formative years. This raises questions about how future norm system will develop, and what major value changes will follow the increasingly digital media landscape?

In addition, our research shows that following from smaller, mobile and portable digital media devices, Swedish media users develop strategies and approaches to maintain an ethical balance in their daily lives. These approaches involve an organization of the spaces of everyday life, such as organizing your own body. In what ways will humans, through their own individual and more socially organized activities, face the need for a new way of organising their lives with media technologies spatially, temporally, as well as bodily?

Algorithmic saturation of everyday environments, an increasingly intimate interaction between man and machine through, for example, the occurrence of artificial intelligence in our everyday life (smart technologies, internet of things, etc.) raises questions about human moral and ethical responsibility. In what ways will developments in digital technology bring about a change not only of how we live, but also about how we perceive ourselves as humans and how we think about our ethical and moral responsibilities in the world?

The project's international dimensions
During the project we have participated in a large number of international conferences, where we presented papers, organized panels, have been invited as keynote speakers, etc. For example, we organized the "Digital Media Ethics" panel at ICA 2015, where researchers from four different countries participated (Sweden, Portugal, Australia, USA).

The project leader, Stina Bengtsson, has also been invited as visiting research fellow twice; at the London School of Economics in the UK (2015) and at the University of Calgary, Canada (2018). On both of these occasions, Bengtsson has had the opportunity to work with the research project, as well as presenting the project for the research community at these universities.

Bengtsson has also been invited to participate in a round table discussion on ‘Algorithmic accountability’ at the latest ICA conference in Prague (2018) and was invited to the international network created in connection with this.
Bengtsson is currently vice president of the division Theory, Philosophy and Ethics of Communication, at the Nordmedia Research Association (2013-2019) and has organized the division's sessions at three conferences (Copenhagen 2015, Tampere 2017, as well as coming Malmö 2019).

Spreading of the results and collaboration
We have participation in several academic conferences:
• 68th annual ICA conference in Prague. Paper: Ethics beyond the Actor Network: doing the right thing in an algorithmic culture, 2018.
• 68th annual ICA conference in Prague. Speaker in roundtable discussion: Algorithmic accountability, 2018.
• ECREA Symposium Digital Democracy: Critical Perspectives in the Age of Big Data, in Stockholm. Paper: Digital democracy, algorithmic culture and the phenomenology of news: academic challenges in a digitalized world, 2017.
• 23 Nordic Conference for Media and Communication Studies: Mediated realities - global challenges, in Tampere, Finland. Paper: A manifesto for the human: Reclaiming ethics in digital media research, 2017.
• Geomedia: Spaces of the In-Between, Karlstad University. Paper: Sensorial structure as an ethics of space: Digital media in everyday life, 2017.
• ECREA in Prague. Paper (with Maria Bakardjieva and Göran Bolin): Media Sociology, Connectivity and the Variable Depths of Mediatization, 2016.
• AoIR, Berlin. Paper: An ethics of ambiguity in an algorithmic culture: Relating to the other in media life, 2016.
• 22 Nordic Conference for Media and Communication Studies: Media presence: mobile modernities, in Copenhagen. Paper: An ethics of ambiguity in a culture of connectivity ?, 2015.
• ICA, San Juan, Puerto Rico. Organized panel: Digital media ethics: Perspectives on ethics of connectivity and disconnection across the lifespan, 2015.
• ACSIS, Norrköping. Head speaker on the theme Media and the good life. 15-17 June.
• Mediatization of culture and everyday life, Stockholm. Paper: An Ethics of Ambiguity in a Culture of Connectivity?, 2015.

We have also been invited to talk about/present the project several times:
• Bengtsson invited to attend a Blue Sky Workshop on Algorithmic Accountability at the 68th ICA Conference, Prague, 2018.
• Bengtsson invited to lecture at HumLab. Umeå University. Title: Digital media ethics: beyond the actor network, 2018.
• Bengtsson invited to lecture at the Department of Communication and Media, Faculty of Arts, University of Calgary. Title: Digital media and the good life: an ethics of practice in everyday life, 2018.
• Bengtsson invited as commentator at the higher seminar at the Center for Baltic and East European Studies (CBEES), Södertörn University. Title: Losing Pravda: Ethics and the Press in Post-Truth Russia. Presentation: Natalia Roudakova, University of California, 2018.
• Bengtsson invited to research dialogue with Dr. Tony Wilson. Title: Digital media ethics: Practices in everyday life. London School of Economics and Political Science, 2015.
• Advanced Cultural Studies Institute of Sweden Annual Conference. Bengtsson speaker in plenary panel. Title: Media and the good life. Norrköping, 2015.
• Bengtsson invited to present the Digital Media Mental Research Project at the MKV Higher Seminar. Karlstad University, 2015.
• Johansson invited to present the survey study at Borås University, 2015.
• Bengtsson invited to speak at the SOM Institute's annual seminar, Göteborg, 2015.

In addition, during the project we have also interacted with the surrounding community, including writing a chapter to the public report (SOU 2016: 30, see also publication list) research anthology, as well as participating in the media as media experts in relation to this, and other media discussions.